World demand to
exceed $25 billion by 2017
World demand for cement and concrete additives is projected to surpass $25
billion by 2017. Although global growth in cement consumption is projected
to decelerate somewhat, additive demand will increase considerably faster than
it did in the 2007-2012 period, mainly because of rebounding construction
activity in many of the world's most intensive additive-using markets.
In North America, growth will be led by theUSmarket, due to rebounding
construction activity, which has bolstered demand for both cement and
additives. Similarly, Western Europe is
projected to post strong gains due to an improved outlook for the construction
industry. InAsia, growth in the enormous market in China --
which accounts for more than half of global cement consumption -- will
decelerate from the breakneck pace registered in the past 10 years, but still
be above average. Sustained advances in the large Indian market will boost
regional growth, as will a rebound in Japan, where construction activity
and cement consumption are expected to reverse a decade-long period of decline.
In general, demand for additives in developing area will be bolstered by
sustained growth in construction activity and increased cement consumption.
Also, additive loading will continue to increase, as their use can shorten
construction times, save on labor costs, reduce overall cement consumption in
concrete applications, and bring concrete construction practices up to standard.
All major additive
types to post healthy advances
Chemical additive demand will be led by water reducers, particularly
superplasticizers used in self-compacting concrete (SCC) and other
high-performance applications. Air entrainers and other products will also
benefit from increased use of SCC. Use of mineral additives in concrete
formulations is increasing due to efforts to lessen overall cement consumption
and to take advantage of performance attributes offered by industrial waste
products such as fly ash and blast furnace slag, including in areas that are
not significant users of blended cement. The fiber segment is expected to
register solid growth based on rebounding demand in several key markets and
increasing use of fiber additives in markets where use had been less common,
including countries in Western Europe. In
addition, growing use of blends of synthetic and steel fibers will boost value
gains.
Building
applications to lead growth
Global building construction activity is expected to accelerate substantially
following a weak period, particularly in the world's most developed regions.
This will boost demand for additives in concrete for buildings, especially in
larger buildings and other structures requiring high performance concrete. Advances
in the highways and streets market will be strongest in developing areas such
as theAfrica/Mideast region and China, where roads and other infrastructure
expansion is occurring most rapidly, leading to greater use of cement and, in
turn, cement and concrete additives. Robust gains in public infrastructure,
especially in developing regions, will create opportunities for growth due to
the greater use of better-performing concrete applications for dams, airports
and other major projects. Such projects often require larger volumes of
additives for greater durability, workability, strength and resistance to
salts, chemicals and weather.
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